by Roehl Niño Bautista

Visitors get a preview of the adidas Neo store to be opened in November

“Now teens don’t have to drag their parents to shops to buy them adidas. They can buy their own sneakers with their own money.”

This is how Adrian Chai, senior manager of adidas’ brand communication for South East Asia described the Neo label, a new line of sports lifestyle apparel which the company launched this month in the Philippines.

Come next month, Neo stores will open in the metro, making the Philippines the first in South East Asia to offer the said brand. Robinson’s Galleria and Market! Market! will be the homes of the flagship stores in the country.

adidas explained that aside from being more affordable, the new line will feature new designs that will definitely appeal to the teens and the teens at heart.

Aside from new apparel to watch out for, adidas also announced the search for the Neo Style Council Manila, a group of young folks that “are actively pursuing their respective passions.”