Wed 20 June 2018

adidas unveils new Nitrocharge Football Boot

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New boot silo created for ‘The Engine’ Player

Following the legacy and success of previous football boot designs comes a new boot that promises to “nitrocharge your game.”

adidas, known for their top-class football cleats, has unveiled the Nitrocharge, a brand new energy-retaining football boot designed for the next generation of footballers.

Top stars such as Leo Messi, David Villa, and Karim Benzema have made their mark in the international football scene in the f50 range, and now are looking at a new breed of footballers to rise in the new Nitrocharge boot.

Using an algorithim formulated in partnership with football statisticians Opta, a new archetype of football player callled ‘The Engine’ has been pinpointed as the target for this new boot. Characteristics of this player is one who powers a team, running and tackling more, relentlessly and ferociously seeking chances from box-to-box over 90 minutes.

Among those who were selected to wear this boot on the pitch are Daniele De Rossi (A.S. Roma), Dani Alves (Barcelona), Ezequiel Lavezzi (Paris Saint Germain) and Javi Martinez (FC Bayern Munich).

New technologies utilized in this boot include ENERGYSLING, which arches over the boot and supports sidecut and turn movements to sharpen reactions on the pitch; and ENERGYPULSE, a zig-zagging spring technology-inspired plate on the sole of the boot made of high-elastic material to prive premium energy during the off-toe phase of sprinting.

To ensure that the foot is completely protected when tackling, a protection mesh layer around the foot and protection pads around the most sensitive tackle zones such as the Achilles tendon are also featured in the boot.

As with newer football boots from adidas, the Nitrocharge is compatible with the miCoach SPEED_CELL, where players could keep track of their on-pitch performances to improve their game over time.

The boots will be released in a blue and yellow colorway. The new Nitrocharge boot will retail for Php9,995 and is now available for purchase in blue beauty f10/running white/electricity colorway at selected adidas stores.

For further information please visit http://www.facebook.com/adidas.

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